Penny Lane is an ode to my Grandmother, Neva J Riggs. One of the most amazing women I’ve ever had the pleasure of knowing. Her eclectic style and her love for all things weird shaped the person I am today and inspired my pretty, little shop.

      Shopping was always a pastime my Grandmother and I enjoyed together. In my Grandmother’s opinion, nothing was off-limits when it came to fashion and her passion was passed down to my Mom and myself. Avid vintage shoppers, I was encouraged to find my own style... And believe me, I tried just about everything! By the time I was 13 years old, my clothing collection contained, at one time or another: neon bike shorts, lace fingerless gloves, a Shirley Temple wig, Birkenstocks, Hypercolor shirts, spiked collars, military boots and random pieces kept from Halloween costumes of years passed. It has all inspired and cultivated the style I have today. Which I cannot seem to categorize. I wear what I like and what makes me feel beautiful.

      I want Penny Lane to be that same inspiration for each person that steps through the door. The store is hand curated with a sharp eye for trend, but we also offer the classic basics we all need. New, vintage, Men’s, Women’s, bath and body products and more.

Come in. Have fun. Play dress up. Anything goes. It’s only clothes.

And as my Grandmother always said, “If shopping makes you tired, sit down and try on some shoes.”

xxxo Lauren Segala

Contact Us

Send some mail, give us a ring, or stop by and say hello!

Our Location

73290 El Paseo Suite 1 Palm Desert CA 92260

Email & Phone



(760) 346-7000